Google & Meta Ads Management
What This Service Is
Google & Meta Ads Management is for businesses that want to use paid advertising without wasting money on poorly targeted campaigns or spending hours inside advertising platforms.
Campaigns are planned around your services, target customers, location and commercial goals, then monitored and refined using the performance data available.
Depending on your business, campaigns can run through Google Ads, Meta Ads across Facebook and Instagram, or a combination of both.
What is included
Initial advertising review and campaign planning
Google Ads management where appropriate
Meta Ads management where appropriate
Audience and location targeting
Keyword research for Google Search campaigns
Campaign and ad group structure
Ad copy creation
Basic creative preparation using supplied brand assets
Conversion objective planning
Budget recommendations
Campaign setup and configuration
Negative keyword management where relevant
Search term monitoring
Audience refinement
Bid and budget optimisation
Ad performance monitoring
Campaign testing and refinement
Basic landing page recommendations
Tracking review where suitable access is available
Regular performance reporting
Ongoing campaign management
Is This Right For You?
This package is a great fit if:
You want to generate enquiries, leads or sales through paid advertising
You already have a clear service or offer to promote
You want to reach customers in specific locations
You do not want to manage advertising platforms yourself
You want campaign performance monitored and refined over time
You have a realistic advertising budget separate from the management fee
You understand that advertising performance depends on the offer, website, competition, budget and wider customer journey
You might need a different package if:
You do not have a clear product, service or offer to advertise
You expect guaranteed leads or sales
You have no budget available for advertising spend
Your website is not ready to receive potential customers
You only need organic social media content
Your main objective is long-term organic search visibility
You require a large enterprise-level advertising operation
Related Projects
How Google & Meta Ads Management works
Discovery
We discuss your business, target customers, services, locations, objectives and available advertising budget.
Account review
Existing Google Ads, Meta Ads and relevant tracking setups are reviewed where available.
Campaign planning
The most appropriate platform, campaign type, targeting and budget structure are agreed.
Campaign setup
Campaigns, audiences, keywords, adverts and core settings are created and configured.
Launch
Approved campaigns are activated using the agreed advertising budget.
Monitoring
Search terms, audiences, costs, clicks, conversions and other useful performance signals are reviewed.
Optimisation
Targeting, budgets, bids, keywords, adverts and audiences are refined using campaign data.
Reporting
Regular reporting explains campaign activity, performance and the next areas being worked on.
Ongoing management
Campaigns continue to be monitored and adjusted throughout the service.
Common questions about Google & Meta Ads Management
Is the advertising budget included in the monthly price?
No. The management fee covers campaign setup, monitoring and optimisation. Your advertising spend is paid separately and directly to Google or Meta.
How much should I spend on advertising?
This depends on your market, location, competition and objectives. A practical starting budget can be recommended after reviewing your business and the type of campaign required.
Do I need to use both Google and Meta?
No. The most appropriate platform depends on what you sell and how customers typically discover businesses like yours. Some campaigns may use one platform while others may benefit from both.
Can you guarantee leads or sales?
No. Paid advertising can improve visibility and generate opportunities, but results depend on factors including competition, budget, targeting, your offer, pricing and the quality of the website or landing page.
What is the difference between Google Ads and Meta Ads?
Google Ads is particularly useful for reaching people actively searching for products or services. Meta Ads can be effective for reaching defined audiences through Facebook and Instagram based on interests, behaviour and demographics.
Do you create the adverts?
Yes. Ad copy and basic campaign creative can be produced using your existing branding and supplied assets. Professional photography, filming and larger creative projects are separate.
Do I own the advertising account?
Wherever practical, advertising accounts should remain under your business ownership with management access provided to Reedy's Web Designs.
How quickly will campaigns work?
Campaigns begin collecting data once live, but useful optimisation normally requires time and sufficient traffic. Results should be assessed over a sensible period rather than judging a campaign from its first few days.
Why is there a 3-month minimum term?
Paid campaigns need enough time to collect useful data, test targeting and refine performance. Three months gives a more realistic period for evaluating and improving a campaign.
Can you create a landing page for the campaign?
Yes. Dedicated landing pages can be quoted separately where the existing website is not the best destination for advertising traffic.