Cool Tees
The Brief
The Cool Tees project centred on designing and developing a bold, engaging e-commerce platform that captures the spirit of pop culture and football fandom. The website is built to showcase a growing range of unique t-shirts with attitude, targeting customers who want to wear their opinions and passions on their sleeves—literally.
From team-inspired collections to retro pop-culture graphics, the site delivers an intuitive shopping experience that makes it easy for visitors to browse, filter by themes or teams, and purchase their favourite designs. The shop is powered by WooCommerce and fully integrated with secure checkout, SEO optimisation, and mobile-friendly design.
Custom-built using WordPress and Elementor, the design reflects the edgy, fun brand identity of Cool Tees, while also supporting future growth with scalable features.
Website Key Features:
• Custom WordPress & WooCommerce Integration: Tailored online shop with product filters and category pages.
• Bespoke Design: Bold, urban styling to reflect the brand’s rebellious and playful nature.
• Dynamic Team & Theme Filters: Football club and event-based filtering to help fans find what matters to them.
• SEO Ready: Optimised URLs, meta content, and fast-loading design to help boost visibility.
• Fully Responsive: Mobile-first layout ensures a smooth shopping experience across all devices.
• Flexible Product Layouts: Designed to accommodate future collections and apparel expansions.
The Result
The Cool Tees website launched successfully and has quickly become a go-to destination for niche t-shirt lovers and loyal sports fans. Delivered ahead of time and within budget, the site has received strong feedback for its personality-filled design, easy navigation, and fun shopping experience.
By blending creative design with powerful e-commerce functionality, the website not only reflects the boldness of the brand but also lays the foundation for growth into additional product lines and fan-focused campaigns.
The end result is a confident, stylish online store that makes buying statement t-shirts as fun as wearing them.
Cool Tees has rebranded to TarraceNova, He is now a Purely Shopify website which i dont manage, I do however regularly provide design work for him
