dt electrical contractors
- Industry: Electrical Services, Trades and Local Services
The Brief
DT Electrical Contractors is a NICEIC registered electrical contractor based in Long Rock, Penzance, serving domestic and commercial customers across West Cornwall and the Isles of Scilly.
Dan Thompson and his team had an existing Wix site that no longer reflected the quality of their work or the scope of what they offered. The brief was a full ground-up rebuild on WordPress, paired with a comprehensive digital growth package covering SEO, social media and ongoing content.
The site needed to do a lot at once. It had to present a broad range of electrical services clearly to both domestic and commercial audiences, launch Cornwall’s first electrical subscription care plan, and lay the foundations for serious long term local search visibility. It also needed to be built to scale, with the infrastructure in place to grow as the business grows, adding location pages, project pages and new services without rebuilding from scratch each time.
Using WordPress with Elementor Pro v4, I built a fully custom site with a bespoke service panel system at its core. Service cards are built as a custom post type with ACF field groups, and on click each card triggers a dynamic JS slide-down panel that pulls content from the WordPress REST API and injects it inline without a page reload. The same panel mechanism powers the Meet the Team section. An interactive Leaflet.js map with branded pins, clustering and popups covers the full West Cornwall and Isles of Scilly service area, with each pin linking through to its own location page.
Website page hero images and social media graphics for the launch were designed in Photoshop, with branded image cards featuring custom overlay text and a consistent tick-point footer bar built as a reusable template for ongoing content. Each card was designed to work across platforms and carry the brand colour and typography through to social without needing a designer each time.
Custom PHP snippets handle REST API field registration, FAQ schema injection, trust icon and featured service shortcodes, and Font Awesome loading. The location page infrastructure uses a dedicated CPT with a comprehensive ACF field group and a single dynamic Elementor theme builder template, meaning new locations can be published in minutes. The same scalable approach is in place for project pages, ready to roll out incrementally as the relationship develops.
The Result
DT Electrical Contractors website launched in Jun 2026, replacing the existing Wix site with a fast, fully custom WordPress build that properly represents the brand and is built to support long term digital growth.
The homepage achieved a RankMath score of 91/100 at launch. The service panel system works cleanly across all devices, pulling ACF data dynamically on demand and presenting it in a branded slide-down panel with no page reload. Each subscription plan has its own fully written service page with FAQ schema, clear pricing presentation and strong calls to action. The Isles of Scilly coverage, a genuine market differentiator for DT Electrical and one very few competitors can match, is built into the site structure and content strategy from the start.
The location page template is live and ready to scale. New locations are added through a single ACF admin screen and published instantly using the existing dynamic template, with no additional design or development work required. The same principle applies to project pages and new services. The site is built to grow with the business rather than constrain it.
Ongoing deliverables include monthly SEO activity, social media content using the Photoshop card templates, blog content and continued rollout of location and project pages. The subscription care plan is positioned as the flagship commercial offer across all channels, and the digital foundations are in place to drive the results it deserves.
