Client: AR and Sons Man and Van Waste Removal Services
Project: Logo Brand Creation
Platform: Adobe Illustrator
Tools: Adobe Creative Cloud, AI, Adobe Photoshop, ChatGPT
Objective: To create a modern and professional brand identity for AR & Sons that highlights their reliability, eco-friendly approach, and veteran-owned heritage, ensuring they stand out in the waste removal industry.
Overview: The AR & Sons project focused on developing a bold and visually engaging logo and brand identity that represents their commitment to dependable waste removal and recycling services. The design reflects the professionalism, trust, and environmental consciousness at the heart of their business.
Key Features:Custom Logo Design: A striking circular badge featuring a detailed white van with a recycling symbol, framed by bold, clean lettering in shades of blue and white, reflecting trust and dependability. The "Veteran Owned" detail adds a unique and personal element to the design.
Brand Identity: The blue and white colour palette was applied consistently across all marketing materials, and the company website, creating a cohesive and recognisable brand presence.
Visual Impact: The bold typography and modern circular layout give the logo a professional, approachable feel. The recycling symbol reinforces their eco-friendly values, while the veteran-owned aspect adds a layer of trust and credibility.
Website Build
Delivered on schedule, the AR & Sons branding successfully reflects the business’s core values through a bold and professional logo design. The blue-and-white motif conveys reliability and trustworthiness while highlighting the company’s eco-conscious approach. The dynamic design provides a memorable and approachable identity that resonates with their target audience.
This visual identity ensures consistency across all platforms, reinforcing AR & Sons' commitment to dependable waste removal services and exceptional customer care. This project demonstrates how a well-crafted logo can elevate a business’s presence, providing a strong foundation for long-term marketing and brand recognition.
