Client: FJG Yard and Stable Solutions
Project: Logo Brand Creation
Platform: Adobe Illustrator
Tools: Adobe Creative Cloud, AI, Adobe Photoshop, ChatGPT
Objective: To create a bold and professional brand identity for FJG Yard and Stable Solutions that embodies the company's expertise in equestrian yard maintenance and handyman services while reflecting their dedication to quality and reliability.
Overview: The FJG Yard and Stable Solutions project focused on developing a distinctive and engaging logo that communicates the essence of the business. The design incorporates equestrian elements and rustic charm, perfectly aligning with their target market of horse owners and stable managers in need of dependable and high-quality services.
Key Features:Custom Logo Design: A striking and modern logo featuring a horse silhouette within a circular frame, symbolising strength, grace, and connection to the equestrian world. The detailed barn and fencing imagery represent the practical services offered, while the gold and brown colour palette conveys warmth, reliability, and professionalism.
Brand Identity: The logo design and colours are consistently applied across all marketing materials, including business cards, social media profiles, and equipment branding, creating a cohesive and memorable identity.
Visual Impact: The combination of strong typography and equestrian imagery ensures the logo stands out in a competitive market. The circular design adds a professional and approachable feel, while the rustic elements connect directly with their audience.
Delivered ahead of schedule, the FJG Yard and Stable Solutions branding successfully reflects the business’s core values through a bold and distinctive logo design. The gold and brown motif captures the rustic charm and reliability of their services, while the horse silhouette and stable imagery emphasise their connection to the equestrian world. This visual identity provides consistency across platforms, reinforcing FJG’s reputation for professionalism and quality.
This project highlights how a well-crafted logo can elevate a business’s presence, creating a strong foundation for ongoing marketing and brand recognition.
