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The True Cost of DIY Website Design vs Professional Services: A Small Business Owner's Guide

18th Nov 2024 by Wayne Reed

Ey up! Let's have a chat about websites, shall we? If you're sat there wondering whether to tackle your business website yourself or bring in the professionals, pour yourself a brew and let's break it down together. These days having a website isn't just nice to have – it's pretty much a must have for any business looking to make its mark.

The Hidden Costs of DIY Website Design: More Than Meets the Eye

Look, I get it. That £9.99 website builder looks right tempting when you're watching the pennies. But here's the thing – building your own website is a bit like trying to fit your own kitchen. Aye, you might save a few quid up front, but there's more to consider than meets the eye.

Let's break down the real costs of going it alone:

Time Investment (The Big One):

• Initial learning curve: 20-30 hours • Website building: 40-60 hours minimum • Monthly maintenance: 5-10 hours • Content updates: 2-4 hours per week • Security monitoring: 2-3 hours monthly Total time investment: Roughly 150+ hours in your first year.

Financial Costs:

(some of these I try to avoid as I’m a tight northerner and if I can get something for free, I’ll use it)

• Website builder premium plan: £180/year • Domain name: £15/year • Professional theme: £60-100 • Essential plugins and add-ons: £150-300 • Stock photos and graphics: £100-200 • Security certificates: £50-100/year • Backup solutions: £50-100/year.

Hidden Technical Challenges:

• SEO optimisation • Mobile responsiveness testing • Cross-browser compatibility • Page speed optimisation • Security updates and patches • Database management • Regular backups.

The Business Impact:

While you're learning website design: • Lost business opportunities • Reduced focus on core business activities • Delayed market entry • Potential security vulnerabilities • Inconsistent brand presentation.

The Professional Route: What You Actually Get

Now, let's talk about what you get when you work with a professional web designer (that's me, by the way). I’m not just selling you a website – I am providing peace of mind and proper business value.

My Crystal-Clear Pricing Structure:

Starter Website Package:

From £199 • Perfect for new businesses • Single-page professional design • Mobile-responsive layout • Basic SEO setup • Contact form integration • Social media links.

Standard 5-Page Website:

From £499 • Professional design across all pages • Custom navigation • Mobile-responsive design • Advanced SEO setup • Contact forms and maps • Basic analytics setup.

E-commerce Solutions:

From £699 • Full online shop setup • Product management system • Secure payment integration • Inventory management • Order processing system • Customer account features.

The Smart Cookie Solution: Pay Monthly (£95/month)

Think of this as your own web department without the hefty price tag:

Included Services:

• Professional 5-page WordPress website • Regular content updates • Hosting on UK green servers • SSL certificate • Monthly backups • Security monitoring • Technical support • Monthly performance checks • Basic SEO management • Regular software updates.

Real World Example: The Schmoo

Donna tried the DIY route: • Spent years building her site, learning WordPress, making pieces, getting stuck, putting on hold. Revisit after a break and restart the process by re-learning what she had forgotten • Faced technical issues all over the place • Lost potential orders due to a variety of problems • Eventually needed professional help to fix issues

Total DIY cost estimate:

• Time value: £3,600 (120 hours at £30/hour) • Direct costs: £500 • Lost business: Estimated £2,000 • Emergency fixes: £300 Total: £6,400

After switching my professional services: • Site fixed and launched in a couple of weeks • Professional, mobile-friendly design • Secure payment system • Increase in online orders • More time to focus on making bath bombs and home fragrances.  Donna now happily pays me weekly to manage and maintain her website, I also add, and update her products and carry out regular basic SEO work for her freeing her up to focus on her business.

The Bottom Line: Making the Right Choice

Look, at the end of the day, your website's not just a cost – it's an investment in your business's future. While DIY might seem cheaper at first glance, it's a bit like buying cheap boots. You end up buying them twice.

Consider this:

• Professional design builds trust with customers • Proper SEO gets you found online • Regular maintenance keeps things running smooth • Technical support gives peace of mind • Your time stays focused on your business.

Ready for a Proper Website?

If you're thinking it's time to get your website sorted properly, give me a bell. I’m here to help, no fancy sales pitch needed. Just honest, professional web design that works for your business.

Want to chat about your options? Drop me a line – we can have a virtual bru and talk through what's best for your business. After all, good decisions start with a decent wet and an honest conversation.

Remember:

Your website is often the first impression potential customers get of your business. Make it count.